LCMS Goes Blue

After 30 years with the same corporate logo and color 'palate' the Lutheran Church - Missouri Synod has decided to completely change its color.  Out with the familiar burgundy and in with royal blue.  Some thought it was an April Fool's Day joke, but it's now beginning to sink in that the change may be for real.  It makes little sense to me, no more than trying to change the name of the denomination itself (See my Feb. 24 post "Re-Branding a Religion - Is It a Good Thing to Do?").  But then I wasn't part of the 'focus groups' that designed the change.  Since the cross doesn't decorate anything obvious at my church we have nothing to change.  But for those who designed their church signs and everything else with the logo.....

If you want the official explanation for the change, go to the LCMS Brand and Logo Center.

Comments

Post a Comment

Popular posts from this blog

Historical Roots of the Warham Guild Hood

Image
In doing just a little checking on the internet, it's interesting to see how the Warham Guild hood, which I have as part of my STM degree attire, is actually a throwback to the Medieval hood. One article notes "the work of the Warham Guild in its imaginative renderings of medieval hoods" (reference is from here ). Again, here is my hood: The Medieval hood, which was originally a very practical outer garment to cover a person's head and shoulders, protecting both from the elements, bears striking resemblance to this revived form: This hood was also a part of the garb of monks in that era. The Medieval hood, in some cases, also had what is known as a "liripipe," a long tail hanging from the back of a hood. You can see the modern stylized version of this on my own hood. From an article on "Academic hood development" we read that "By 1463 the favourite dress of doctors was the hood with round bell-shaped cape, and the lir
Read more

The Firefighter's Cross

Image
[Note: A similar article to this will be shared with my department at their next meeting. During this Lenten season when we are meditating on the significance and meaning of the Passion of our Lord and the Cross at Golgotha, it seemed like one way to offer a witness to the department that captured their interest and yet was not too heavy.] [Editorial Note: In response to a recent comment on this article I have made some changes to the original version of this article especially in regard to references to the so-called St. Florian's Cross. For any confusion the previous unreferenced information may have caused I apologize. I hope that the changes are satisfactory.] THE STORY OF THE MALTESE CROSS In many ways the familiar symbol to the right requires no explanation. It is the universal insignia of firefighting nationwide. Yet the precise origins of this symbol are less clear. The most popular explanation proposes its beginning in the far distant past of medieval Crusaders fi
Read more

KFUO-FM Sale: Editorial from Board of Directors

October 9, 2009 Letters to the Editor St. Louis Post-Dispatch 900 N. Tucker Blvd. St. Louis, MO 63101 RE: “Missouri Synod agrees to sell KFUO” - Oct. 7, 2009 Dear Editor, The ongoing news coverage of the sale of KFUO-FM has been disappointing in its lack of completeness. There is significantly more to the story than has been reported. The Lutheran Church—Missouri Synod’s (LCMS) Board of Directors is elected by convention delegates and is responsible—on behalf of the 2.4 million members of the church—for conscientiously evaluating the assets of the church to determine how best to use those assets to further the proclamation, mission, and ministry associated with the Gospel of Jesus Christ. The Synod’s board has been open about its intentions regarding the disposition of its FM station. Since as early as February 2008, this item has been on the board meeting agenda. Board minutes are made public by posting on the LCMS Web site and summaries are reported in the board’s insert “Board
Read more