LCMS Goes Blue

After 30 years with the same corporate logo and color 'palate' the Lutheran Church - Missouri Synod has decided to completely change its color.  Out with the familiar burgundy and in with royal blue.  Some thought it was an April Fool's Day joke, but it's now beginning to sink in that the change may be for real.  It makes little sense to me, no more than trying to change the name of the denomination itself (See my Feb. 24 post "Re-Branding a Religion - Is It a Good Thing to Do?").  But then I wasn't part of the 'focus groups' that designed the change.  Since the cross doesn't decorate anything obvious at my church we have nothing to change.  But for those who designed their church signs and everything else with the logo.....

If you want the official explanation for the change, go to the LCMS Brand and Logo Center.

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